Standard Fees

Because transparency is key, so are our fees.

We believe in making things simple and efficient. We’ve created an affordable, standardized fee structure dependent upon the size of your institution, because—while every organization is uniquely different—the size of your facility indicates our typical workload.

Below you will find an outline of our typical deliverables associated with our two fee categories, which are based on annual attendance, physical size of zoo, and operating budget. We know you likely won’t fit exactly into one or the other category, so contact us to determine your pricing.

Please note, we require a 20% down payment at time of signed contract. Terms are negotiable for the balance of payment.


master planning:  Black Footed Cat Level

< 150,000 Annual Attendance

< 15 Developed Acres

< $2mm in Operating Budget

Designed for our smallest clients.

$45,000 + travel expenses and reimbursables at cost

Base Package includes:

  • Development of Major New Products: 3

  • Development of Support Products (may include Shows and Special / Temporary Events options): 3-5

  • Development of Service / Administration Elements: As needed

  • Roll-Out Plan w/ Estimates & Attendance Projections

  • Digital Final Master Plan Booklet & Presentation (in Power Point)

  • 3 Product Renderings

  • Overall Facility Plan

  • Phased Plans


master planning: Jungle Cat Level

> 150,000 but less than 500,000 Annual Attendance

> 15 Developed Acres

> $2mm in Operating Budget

Designed for our larger clients, who are still small & mighty.

$75,000 + travel expenses and reimbursables at cost

Base Package includes:

  • Development of Major New Products: 5

  • Development of Support Products (may include Shows and Special / Temporary Events options): 5-7

  • Development of Service / Administration Elements: As needed

  • Roll-Out Plan w/ Estimates & Attendance Projections

  • Digital Final Master Plan Booklet & Presentation (in Power Point)

  • 5 Product Renderings

  • Overall Facility Plan

  • Phased Plans


master Planning: Basic Services

All Master Plans will include:

ANALYSIS

  • Guest Circulation

  • Service Circulation

  • Attendance Trends (Growth Rate, Design Day calculation, Seasonality, Daily arrival / departures)

  • Parking

  • Site Organization

  • Unique circumstances, as needed. May include 2-3 of these: Historic structures, Facilities evaluation, Shade / Cooling, ADA evaluation based on topography, Visitor behavior studies, etc.

  • Retail and F&B (Per Caps, Growth Rates, Location evaluation & distribution)

  • Revenues Distribution

  • Unique Species Evaluation

  • Conservation Program Evaluation

  • Goals and Strategies for Master Plan

CREATIVE DEVELOPMENT

  • Initial Original Concept Development of 5-7 Major Products: Concise Conceptual Storyline, Educational / Conservation Big Idea, Unique Experience, Star Species, Inspirational Images, Range of Magnitude Estimate

  • Bubble Diagram of Initial Concepts

  • Prioritized Original Major Concept Development of 3-5 Major Products: Conceptual Storyline Narrative, Educational / Conservation Big Idea and Action Items for Guests & Organization, Unique Experience(s), Animal Collection w/ Program for Exhibits and Holding, Inspirational Images, Rendering, Program of Revenue Opportunities, Site Plan, Programmatic Floor Plans, Conceptual Level Estimate

  • Supporting Products & Service / Administrative Elements: Narrative Description, Educational / Conservation Big Idea, Unique Aspects, Animal Collection, Inspirational Images, Program of Exhibits and Buildings, Site Plan, Programmatic Floor Plan, Conceptual Level Estimate

IMPLEMENTATION PLAN

  • Roll-Out Plan including Estimates for Fundraising

  • Overall Site Plan (not illustrative)

  • Phasing Plans

  • Design Day Calculation per Phase

  • Final Master Plan Book (simple layout in Power Point format)

ON-SITE MEETINGS AND WORKSHOPS

  • Typically 5-7 in-person meetings

  • Additional 2-4 web conferences

  • E-mail and phone contact as much as you'd like!


Below services are available as Add-Ons (prices listed below are averages; actual price depends on your specific circumstances):

  • Market Research to understand your regional audience

    • Price dependent on complexity and size of study, typically $6,000 – 10,000

  • Market Research to test concept preferences with potential market

    • Price dependent on number of tested concepts, typically $10,000 – 20,000

  • Illustrative Site Plan especially created for fundraising purposes (more detail included than site plan included with standard Master Plan)

    • $3000 for Black-footed Cat Master Plans

    • $5000 for Jungle Cat Master Plans

  • Additional Renderings

    • $3000 per rendering

  • Utilities Evaluation & Planning (by Sub-Consultant)

  • Additional Unique Analyses beyond the typical 2-3 included in Master Plan. Often includes in-depth analysis of Special Events, Rentals, Competitive Market, etc.

    • Hourly Professional Rate of $200 per hour, typically 8-16 hours per analysis

  • Business Planning (pro forma per concept: operating costs, capital costs, revenue estimation)

    • $10,000 for Black-footed Cat Master Plans

    • $15,000 for Jungle Cat Master Plans

  • Strategic Planning (engaged before master planning to define organizational vision and structure)

    • $5,000 - 15,000, dependent on level of planning needed + travel expenses at cost

  • Community Engagement Workshops

    • Travel Costs and Hourly Professional Rate of $200 per hour for preparation and actual workshop, typically 8-24 hours per workshop

  • Benchmarking Trips (visit the ‘best of the best’ in zoos and aquariums with the master planning team. Great for teambuilding and visioning!)

    • Travel Costs and Discounted Hourly Professional Rate of $100 per hour (max. 8 hours billed per day)

  • Conservation Programs Planning (by Sub-Consultant)

  • Husbandry, Behavioral and Wellness Consulting (by Sub-Consultant)

  • Veterinary and Nutrition Consulting (by Sub-Consultant)

  • Graphic & Interpretive Design (by Sub-Consultant)

If you are aware of any special help you’ll require during this process beyond those things listed in the standard Master Plan, please let us know and we’ll estimate if any additional fees will be required.

master Planning: Additional Services


One Size Fits All—Everyone is welcome to use this service!

$8,000 + reimbursables at cost

Package includes:

  • Intensely focused, on-site, 2 day workshop and evaluation

  • Pre-workshop information gathering and evaluation

  • On-site staff interviews and group discussion

  • One full day site observation of visitor and animal behavior

  • Quick Wins—prioritized list of improvements to tackle within the first year

  • Prioritized list of improvements or new attraction(s) to implement in 5 years

    • Includes one major new product with benchmarks, basic programming information, photo references, and target construction cost ROM

Mini-master Plans

 


One Size Fits All—Everyone is welcome to use this service!

Billed at an hourly rate of $200 / hour, up to a maximum based on a fee proposal tailored to your specific project + reimbursables at cost

Concept Design typically includes:

  • Conceptual Storyline Narrative

  • Educational / Conservation Big Idea and Action Items for Guests & Organization

  • Program for Exhibits and Holding

  • Inspiration Images

  • Rendering

  • Site Plan

  • Programmatic Floor Plans

  • Sections and Elevations

  • Conceptual Level Estimate

  • On-site Workshops and Review Meetings (2-4)

  • Web Conferences (1-3)

conceptual design