brand

Zoo New York: A New York State of Experience

Zoo New York: A New York State of Experience

The rustic New York State Zoo in Watertown, New York reflects a clear brand and mission, and translates those into a cohesive guest experience. Not without its flaws—mainly due to outdated habitats, the zoo feels larger than its 30 acres due to an overwhelming sense of being lost in an authentic landscape complete with historic interpretation.

Rosamond Gifford Zoo: Developing the BIG Identity

Rosamond Gifford Zoo: Developing the BIG Identity

Rosamond Gifford Zoo in Syracuse, New York is a modern, small zoo saddled with the challenges many face: steady, slow attendance growth; mish-mash of design ideas; nearly zero winter attendance; outdated exhibits and buildings next to innovative ones. Focusing on telling the story that the ‘small zoo can do big innovative things’ by building on the existing modern exterior entry experience and green practices will solidify its foundation for the future.