case study

Rosamond Gifford Zoo: Developing the BIG Identity

Rosamond Gifford Zoo: Developing the BIG Identity

Rosamond Gifford Zoo in Syracuse, New York is a modern, small zoo saddled with the challenges many face: steady, slow attendance growth; mish-mash of design ideas; nearly zero winter attendance; outdated exhibits and buildings next to innovative ones. Focusing on telling the story that the ‘small zoo can do big innovative things’ by building on the existing modern exterior entry experience and green practices will solidify its foundation for the future.

Utica Zoo: Oktoberfest All Year-Round!

Utica Zoo: Oktoberfest All Year-Round!

The iconic Bavarian building at the heart of the 40 acre, AZA accredited Utica Zoo, perfectly personifies the character and soul of the small zoo itself—a reflection of the dominant German population in Utica at the time of its opening in 1920. Utica Zoo is an adorable regional gem, but improvements in service access efficiency, upgrades to older areas of the zoo, and deeper thinking related to the selection of animals are needed.